Explore my creative approach to audience, engagement, and product.
The Listening & Sustainability Lab
Discover the step-by-step listening process used to help newsrooms deeply understand their audiences in the American Press Institute Listening & Sustainability Lab. From segment selection to interview analysis, we prioritized audience needs to inform product development.
The City
THE CITY, a non-profit, New York based newsroom was in need of a fresh take on their about pages. So that called on us to rethink ways of better positioning their message. Here’s what we came up with.
The Defender
We revamped The Defender’s website, focusing on audience segmentation to drive engagement and growth for this key voice in Houston’s Black community. Our user research-driven design informed information architecture. New content templates have created a more dynamic online experience, increasing audience engagement and supporting The Defender’s mission of serving its community.
The Emancipator
With its bold vision for journalism, they were held back by an outdated website that couldn’t match its ambitions. Migrating to Newspack opened up a world of possibilities, allowing us to revitalize their online presence and create a platform that truly reflects their impactful editorial vision. Explore how we brought their digital brand to life.