I create high-impact social media content and flexible design systems using Figma, Canva, and CapCut. From dynamic video vignettes for The Defender to bold brand templates for The Emancipator and outreach campaigns for the HBCU Collaborative, I help mission-driven organizations build engaging, multi-platform audience connections.
Sacramento, CA
Preferred Tools
I work with a small, deliberate toolkit and use each tool for what it does best:
- Figma: brand systems, reusable templates, and precise graphics
- Canva: fast assembly, resizing for each platform, and editable templates teammates can use
- CapCut: short-form and vertical video editing, captions, and reels
- Adobe Creative Cloud: Photoshop for image editing and compositing; Illustrator for icons and vector graphics, and occasionally InDesign for PDF content used for hand-outs and digital downloads
- Camo Studio and OBS: recording on-camera and screen-capture video
The Year in Review is the Defender’s annual end-of-year package where each staffers looks back at the year’s biggest headlines, and the impact they had on the live’s of Black Houstonians. The series allows reporters to put on display their knowledge of the community and the issues and stories that mattered most to their readers.
The trick was finding ways to repurpose video vignettes in ways that tease the content the Year In Review online. By teasing soundbites of these dynamic, quick-hit videos, the Defender engaged their audience with their insightful analysis of news headlines from an essential Black perspective their community celebrates them for.
The Final Result
Because it runs at the least trafficked time of the year, engagement was average overall. But fans left positive sentiments in the comments and overall it was well received. The biggest win perhaps, was helping The Defender realize a multi-platform vision for video, while ending the year with a highly visual, aesthetically elite presentation.
The Emancipator operates under an incredibly bold vision. Though young in age, the information source is rooted in the history and legacy of the Black experience. About pages help do the heavy lifting of conveying the brand message by telling an inspirational story of why they exist — to end racism.
My goal was to carry themes from their original style—scrap paper, organic shapes and archival imagery—into their social media aesthetic. We pushed the bounds of creativity while providing enough structure to keep the visual language consistently bold while remaining on brand.
Templates were created to better control headline sizes and styles. Additional text components like sub-heads, excerpts, labels, bylines and captions created a reliable visual system that was flexible enough to accommodate both writer and designer.
The HBCU Collaborative used grassroots marketing to connect with it’s audience. Much of it’s messaging evolved as it was coming together. As a co-founder, I set out to establish an aesthetic that was warm and welcoming, but also engaging enough to captivate college students to get involved.
Our work meets faculty and staff at HBCUs and their students. Collaborations included larger media organizations across the news ecosystem. Messaging included campaigns for conference promotion, virtual webinars, video surveys, and internship program outreach.